The Effect Of Myotonic Dystrophy Kinase Related Cdc42...

Introduction/Background: Cell motility is heavily studied, mainly due to the importance of cell motility in a living cell for normal physiological functions. 3-Phosphoinositide-dependent kinase 1 (PDK1) is integral kinase that phosphorylates serine/threonine residues in activation loops of various proteins that function in metabolism, grown, proliferation, and survival of various cells (Fyffe et al., 2013). Located on the human chromosome 16p13.3, it is ubiquitously expressed in human tissue, as well as other animals such as Drosophilla (Alessi et al., 1997). But PDK1 functionality is beyond just normal human cells, and has been heavily studied in directional cell migration for both physiological and pathological processes such as wound healing and tumor metastasis (Gagliardi et al., 2014). Myotonic dystrophy kinase-related CDC42-binding kinase ÃŽ ± (MRCKÃŽ ±) is a Rho-binding kinase that has been shown to cause actin cytoskeleton reorganization for cell motility through light-chain phosphorylation, which is required in cell motility (Chen et al., 1999). MRCK kinases play integral roles in actin-myosin regulations by being downstream effectors of GTPase-CDC42. Activation of GTPase-CDC42 and actin cytoskeleton reorganizations are both vital in cell motility, as the conversion of GTP to GDP provide actin filament degradation, which in turn allows for the formation of new filaments needed for movement of the cell. The authors of this paper attempt to deduce which domains of PDK1

The Silk Road During The Han Dynasty Of China - 1484 Words

Many thousands of years ago, upon the earliest creations of civilization, there were two thriving civilizations. Both of which knew little to nothing about each other’s existence. In this ancient world, there was no connection of the two civilizations, no trade in commerce or culture. It was not until the second century BC that Europe and Eastern Asia interacted in a significant way. What is known as â€Å"The Silk Road† was established during the Han Dynasty of China, it was a network of trade routes that created a link between these two regions during this ancient world (ancient.eu). Though these routes have history prior to the Han Dynasty, this is when many historians see the routes in full practice. This time during the second century BC was crucial in the connection of these separately thriving civilizations, connecting them through commerce, religion, and exploration. Though the routes of the Silk Road thrived in the second century, it is said that this thirst fo r trade is to have begun in 53 BC, during a battle between the Romans and the Parthian army. During this battle the Parthian’s unleashed large banners of a translucent material, material that the Roman army had never seen anything like before (video). Due to this confusion, the Romans fled from an otherwise definite victory over the Parthians causing 20,000 men to die on the battlefield. This confusion though, turned into curiosity and fascination, causing silk to become highly desired in ancient Rome. ParthianShow MoreRelatedThe Roman Empire and the Han Dynasty Essay1272 Words   |  6 PagesEMPIRE AND THE HAN DYNASTY The Roman Empire and the Han Dynasty Imagine being the head of government in one or two of the most famously remembered governments in the world’s history! The Roman Empire and the Han Dynasty are two of the most famous governments in history. The Roman Empire and Han Dynasty were governed in very different ways, however both contributed greatly to Western civilization. The Roman Empire was in power between 1,000 and 1,200 years. The Han Dynasty was in power approximatelyRead MoreContinuity and Change-over-Time: Silk Road Trade 200 B.C.E.-1450 C.E.847 Words   |  4 PagesThe Silk Road is a trading route on the continent of Eurasia that stretches from the vast coast of China all the way to Eastern Europe. The trade route was at its greatest use from 200 B.C.E. to 1450 C.E. The society that began the Silk Road was the Han Dynasty in China in approximately 200 B.C.E. The Han Dynasty facilitated trade in the east, while the Roman Empire facilitated trade in the west and in Europe. The two empires traded many g oods, as well as cultural aspects of each society’s way ofRead MoreThe Maritime Silk Road And The Sea Trade Routes909 Words   |  4 PagesThe Maritime Silk Road also played an important historical role. 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The dynastic period included successions of rulers who usually descended from the same family. After the ruler passed away, their successor took their preceder s sole-reigning position of emperor. The Xia Dynasty started the period of the dynasties in 2100 BCE. (Timeline of Chinese History and Dynasties). The QingRead MoreThe Han Dynasty : A Golden Era For China1287 Words   |  6 PagesDecember 12, 2015 The Han Dynasty The Han dynasty was a golden era for China. It saw the greatest land confiscation of the nation’s history and economic success. In this paper I will be focusing on the structure of the national government, the monopolizing of iron and salt, the Yumen Pass and the Yellow Turban rebellion. Join me as we take a trip back in time to visit a time in Chinas history that is highly revered. Even though the Qin dynasty was seen as barbaric and brutal, the Han did implement some

Literature Review On Community Nursing †MyAssignmenthelp.com

Question: Discuss about the Literature Review On Community Nursing. Answer: Introduction Community nursinghas been a key professional player both at the national level and at the international level.Community nursing is described as health activities other than acute hospital activities. Community nursing is necessary due to the poor health conditions that are witnessed in most communities living in Australia.Community nursing is currently in high demand due to increasing demand for community nursing services. Safety of the community hangs on a number of factors that include geographical area, physical health conditions, organizational framework and strategies applied to tackle challenges within the community nursing environment. The following literature review explores community nursing as a profession with a major focus on the role, professional pathways, and work environment, professional organizations that support community nursing and high demand. Literature review: Community nursing definition Goodman, Bunnell, and Posner (2014) define community nursing broadly as nursing care provided outside the acute hospital setting. This definition includes those nursing care that is provided within community hospitals, home cares, and schools or police stations. This definition does not contradict similar definition by Srivastava, Singh, Montagu and Bhattacharyya (2017), who indicates that community nursing care extends its operation to childrens home and families within their homes. Community nursing as indicated by World Health Organization (2017) comprises of activities of community health or public health. This implies that community nursing also includes public health are they both work at the community level. Community health currently majorly plays a critical role in enduring healthy leaving conditions among various communities. Roles of community nursing According to David and Laoingco (2017), community nursing has various roles it plays in the community settings. One of this role includes assessing the community health status based on the available community health data. This according to Mohsen (2013) includes assessing the implementing community health data to better the community healthcare. Secondly, as explained by Dee and Bridget (2015), community nursing practitioner plays an important role in forming a communication link between various stakeholders with the community healthcare fraternity. This is similar to another communication role elaborated by MOHFW Indian Public Health Standards (2012) that indicate that community nursing practitioner communicates with families on the available health problem in an effort to arrive at a lasting solution. Thirdly, National Rural Health Mission et al (2011) indicates that community nursing play role in developing public health team that works with community healthcare department for bet ter community health. This does not contradict similar idea advanced by Putra, Petpichetchian, and Maneewat (2011), who indicated that community nursing practitioner exhibit the leadership skills in leading community health team. Fourthly, community nursing plays another role of using health research particularly about the community they work in to study epidemiology affecting the community. As cited by MCHIP India's Reproductive et al (2014), community nursing plays an important role in utilizing research findings to monitor disease epidemiology within the community setting. Community nursing work environment Community nursing working environment entails many challenges and safety issues that affect the operation of community nursing. Firstly, according to World Health Organization (2017), community nursing working environment is characterized by the larger geographical distance between clients. Community nursing environment is influenced by a distance that limits the operation of some nursing practitioners. Secondly, as explained by Kumar et al (2011), community nursing environment is also influenced by physical environmental factors such as poor health conditions and clients poor living conditions within homes. This is similar to those conditions explained by Briton (2017) that also indicate the physical environment effect on the nursing community. The author indicates that poor living conditions coupled with poor clients lifestyle affect the nursing environment. Thirdly, community nursing environment is characterized by institutional or organizational setting that includes organization s such as community hospital setting or police station. According to ABS (2014), community nursing operates in an environment that includes various institution and organizations that sometimes require authorization before the operation. In addition, as explained by Rosenbaum, Shin, Jones, and Tolbert (2010), community nursing environment sometimes requires personal assistance to some clients in difficult organizations such as police stations. Community nursing work environment requires compassion, especially where there is a need to assist the poor client. As indicated by Mohsen (2013), community nursing work environment requires the nursing practitioner to develop a strategy on how to assist the patient to improve on their poor health conditions. Moreover, as cited by Dee and Bridget (2015), community health sometimes encounters hostility within the community and this requires a proper way of handling clients within these environments. This does not contradict a similar study by Goodman, Bunnell, and Posner (2014) that indicate the need to cope up with hostility within the community nursing environment. To add to this environment, Srivastava, Singh, Montagu and Bhattacharyya (2017) also show the hostility as a form of the cultural environment that forms part of the community nursing working environment. One of the strategies used within the community nursing work environment includes negotiating working environments with clients mostly on the reduction of poor health conditions. Demand for community nursing There is high demand for community nursing practitioners as indicated by Chokshi et al (2016) when exploring the need for nursing practitioners. Studies indicate that there is high demand for community health within Australia and throughout the world. According to World Health Organization (2010), there are many factors that are driving the increasing demand for community nursing specialty. One of these factors, as explained by the author, include increasing nursing workloads make the community nursing overwhelmed with community health needs. MCHIP India's Reproductive et al (2014) explain the scenarios in the community nursing that drives such as high demand for community nurse and increasing demand for the services drives the need for more community nursing practitioners. A study conducted by World Health Organization (2017) show interplay of factors that are drivers for high-end demand for more community nursing practitioners. Moreover, the Capable theory explains the complexity o f needs that are driving the demand for more community nursing practitioners. According to this theory, good community nursing practice is grounded on an evidence-based practice that helps improve the quality of nursing practice reducing nursing workloads. Nursing academic pathways Community nursing pathways require various professional qualifications that include educational background. According to Ball (2017), community nursing professional pathways normally requires completion of four-year bachelors degree in nursing. This is similar to another professional framework set that requires completion of community health degree program. Farsi, Dehghan-Nayeri, Negarandeh, and Broomand (2010) explains that party also include personal volunteer for community health service while still study community nursing. Tradition community setting is good for community nursing and this together with the college assist students find placement once academic completion of the degree. As indicated by Benner theory community nursing requires skill development to be effective in the health community. According to this theory, community nursing entails developing knowledge and skills in the practical aspect of community health (Briton, 2017). Further studies of community nursing include many different nursing options and public health options. Community nursing pathways climax by some nursing practitioners studying masters degree in community health with a specialty in public health. Another pathways option also includes study master of public health with health promotion option. As cited by National Rural Health Mission et al (2011), high demand for community nursing or health professional, in general, is also driving the need to further study in community nursing. To this effect, there are many different scholarships available for community nursing practitioners to peruse further education. Some of these scholarships include AACN Nursing Scholarship Fund, The Gates Millennium Scholars Program and Hispanic Heritage Youth Awards. Considering practicing as a registered nurse requires various steps to follow as outlined by MOHFW Indian Public Health Standards (2012). According to World Health Organization (2017), passing NCLEX-RN examination allow the nursing practitioner start practicing nursing within the community. Boards of nursing (BONs) and regulatory bodies (RBs) sets the requirement for practicing nurse to obtain a license and become register nurse. Conclusively, Srivastava, Singh, Montagu and Bhattacharyya (2017) explain that community nursing courses obtain accreditation from Accreditation Commission for Education in Nursing (ACEN). Upon completion of NCLEX-RN, the nursing board evaluates and approves the result of the examination to ascertain qualifications. Professional organizations There are many different professional bodies that support community nursing in Australia. Professional bodies that support community nursing can be categorized into the national and international level. Some of the national level nursing professional bodies include Nursing and Midwifery Board of Australia (NMBA), Ministry of Health and Family Welfare (MoHFW), and Nursing Practitioners NPs. Firstly, Wilson et al., (2012) explain the nature and role of the nursing council in Australia. Australia Nursing Council is a professional body that draws its membership from nurses and nursing education. The organization was formed under Nursing and Midwifery Board of Australia (NMBA) Act of 1947 to include both practicing nurses in public and private sector of Australia. The nursing council is divided based on various states and operate at the state level. Secondly, Australian Nurses Association (ANA) is another professional body formed registered nurses of Australia. The organization is formed by a registered nurse and those practicing at the community nursing level. As listed by Briton (2017), Australia Nurses Association (ANA) play a significant role in organizing various nurse strikes across Australia to push for various agenda. At the international nursing level, professional bodies include International Nursing Council is another professional nursing body that includes those working with national nursing professional bodies to foster community nursing. The body was instituted in 1899 with a focus to connect all nursing professionals throughout the world. The main objective of the nursing body is to reduce discriminations among the nursing professionals. Secondly, according to World Health Organization (2014), Red Cross Society is another important nursing professional body task to assist community nursing practitioners in the course of work. Thirdly, the World Health Organization is another professional body that also supports community nursing to carry out community healthcare. World Health Organization was formed in 1948 with the main focus on high community health for all people internationally and at the national level. Conclusion In conclusion, community nursing plays an important role in community health and requires professional qualifications. Community nursing as a profession ensures that community health is up-to-date information on all the necessary health practices. Moreover, community nursing has experienced high nursing workloads increasing the demand for more nursing practitioners to help improve the quality of health in the community. Community nursing as a professional requires study of bachelors degree in nursing, public health and community health that is approved. Community nursing requires an individual nurse practitioner to be registered in Australia. There are many different professional organizations that support community nursing at the national level and at the international level. Recommendations In light for all the literature findings, there are some recommendations that need to be used to improve community nursing profession. Firstly, there is need to increase enroll more nursing professionals into community nursing due to the high demand for community nurses. The community nursing as a profession has few practitioners that are overwhelm with high nursing workloads and this need more practitioners. Secondly, professional bodies need to create awareness for importance of community nursing as a way to improve the community nursing environment. More health promotion with focus of on the importance community nursing will help attract more health practitioners into the community nursing career pathways hence reducing the nursing workloads. Community health awareness campaigns also serves to create a more conducive environment for practitioners coupled with high dignity for community nursing practitioners within the community. References Australian Bureau of Statistics (ABS) (2014). Australian Health Survey: National Aboriginal and Torres Strait Islander Health Measures Survey 201213. Canberra: ABS Ball, J. (2017). Demands on community nurse mentors: Are new models for practice necessary? British Journal of Community Nursing, Volume 22, Issue 10, pp 504510 Briton, H. (2017). What are community nurses experiences of assessing frailty and assisting in planning subsequent interventions? British Journal of Community Nursing, Volume 22, Issue 9 Chokshi, M. Patil, B. Khanna, R. Neogi, S. B. Sharma, J. Paul, V. K. and Zodpey, S. (2016). Health systems in India. Journal of Perinatology, 36(Suppl 3): S9S12. David, J.J.T., Laoingco, J.R.C. (2017). Awareness of Community Health Nurses on and Relevance of Global Health Competencies. i-manager's Journal of Nursing, 7(1), 16-22. Dee, C. Bridget, J. (2015). Development of a questionnaire to measure the key attributes of the community palliative care specialist nurse role. International Journal of Palliative Nursing, Volume 21, Issue 2 Farsi, Z., Dehghan-Nayeri, N., Negarandeh, R, Broomand, S. (2010). Nursing profession in Iran: an overview of opportunities and challenges. Japanese Journal of Nursing Science, 7(1):918. Goodman, R.A., Bunnell, R. Posner S.F. (October 2014). What is "community health"? Examining the meaning of an evolving field in public health. Preventive Medicine, 67 Suppl 1: S5861. Jilani, A.Z., Azhar, G.S., Jilani, N.Z. Siddiqui A.A. (2009). Private providers of Healthcare in India: A policy analysis. The Internet Journal of Third World Medicine, Volume 8 Kumar, et al (2011). Financing Healthcare for All: Challenges and Opportunities, the Lancet; 377: 668679 MOHFW Indian Public Health Standards (2012). Revised guidelines New Delhi Directorate General of Health Services, Ministry of Health and Family Welfare, Govt. of India. Available at: https://nrhm.gov.in/nhm/nrhm/guidelines/indian-public-health-standards.html (accessed on 3 April 2016). MCHIP India's Reproductive, Maternal, Newborn, Child, and Adolescent Health (RMNCH+A) Strategy-A Case of Extraordinary Government Leadership. The Maternal and Child Health Integrated Program (MCHIP), USAID 2014. Mohsen, A.H., (2013).Nurses Role in the Community. Nursing and Midwifery Stud, v.2(2) National Rural Health Mission, Ministry of Health and Family Welfare, Government of India. Child Health Division, Ministry of Health and Family Welfare (2011). Human resources for health. Available at: UHC-india.org/reports/hleg_report_chapter_4.pdf (accessed on 21 August 2016). Nic P.CA, et al., (2010). The role of the public health nurse in a changing society. Journal of Advanced Nursing 66(4):74352. Phyllis, M. (2009). Community Health Nursing. American Journal of Nursing, Vol.109, p.19. Putra, A., Petpichetchian, W. Maneewat, K. (2011). Public Health Nurses' Roles and Competencies in Disaster Management. Nurse Media J Nurs.1:114. Rosenbaum, S., Shin, P., Jones, E. Tolbert, J. (2010). Community Health Centers: Opportunities and Challenges for Health Reform. Health Sciences Research Commons. Srivastava, A., Singh, D., Montagu, D. Bhattacharyya, S. (2017). Putting women at the center: a review of Indian policy to address person-centered care in maternal and newborn health, family planning and abortion. BMC Public Health, 2017 Jul 14;18(1):20. doi: 10.1186/s12889-017-4575-2. Wilson, L., et al., (2012). Global Health Competencies for Nurses in the Americas. Journal of Professional Nursing, 28, (4): pp.213-222. World Health Organization, (2010). The involvement of nurses and midwives in screening and brief interventions for hazardous and harmful use of alcohol and other psychoactive substances. Available from: WHO/HRH/HPN/10-6. World Health Organization, (2017). Enhancing the role of community health nursing for universal health coverage. Human Resources for Health Observer - Issue No. 18

Demand and Supply in Macroeconomic Free-Samples for Students

Question: Choose any Industry and Discuss reform done or needed in that Industy. Answer: Introduction In the area of macroeconomics, demand and supply are two key segments of monetary model or financial hypothesis. Both these parts assume a noteworthy part to decide the cost of a product in a market. The demand indicates the amount of an item or administration that purchasers need to get at a pre-decided cost. Also, supply remains for the amount of an item or administration that providers of a specific item need to acquire the commercial center at indicated costs. Alongside this, as per the law of supply and demand, there is a backwards connection between the demand, supply and costs of products/administrations. An expansion in the demand of an item or administration raises the cost of that item or administration in a programmed way. A reduction in the demand of an item or administration by and large diminishes the cost of item or administration. On the other hand, for this essay, I might want to pick Butter as an item to demonstrate the connection amongst demand and supply figures a ppropriately. Besides, the main considerations that may influence the demand and supply sides of the market would likewise be talked about in this exploration article in a proper way. Variables That Affect the Demand and Supply Sides of the Market Beyond any doubt, Butter is favored by the greater part of the general population all around the world. Individuals for the most part make utilization of Butter on the customary premise. The demand of Butter can be considered high to be correlation with other dairy items. Because of the appeal of Butter, the cost of Butter likewise can be seen high in the commercial center. As indicated by the law of interest and supply, an expansion sought after of Butter will raise the cost of Butter consequently (Issar, Cowan and Wegener, 2003). On the other hand, with regards to financial aspects, there are various elements, for example, value, populace, substitute items, salary level, and so forth that may impact the demand and supply side of the commercial center. The central points that have an effect on the demand and supply of an item are portrayed as beneath: Value: Price is a main consideration that influences the demand and supply side of an item in the commercial center. As per the law of interest and supply, an expansion in the cost of an item will decrease the demand and additionally supply of that item in the market. For instance, if the cost of Butter expands then the demand of Butter will decay consequently (Rajeshwaran, Naik and Dhas, 2014). In addition to this, it ought to be noted down that, an expansion in the cost of drain can be considered as the real explanation for the expanded cost of Butter. It is a direct result of drain is the fundamental segment in Butter. Because of the expanded mil costs, the creation expenses of Butter increment. The expanded costs of Butter decrease the demand and supply of Butter in the commercial center. Cost of Substitute Goods: Price of substitute/interchange products is additionally the other central point that impacts the demand and supply side of a product in the commercial center. Margarine is the real substitute of Butter. An expansion in the cost of Butter will expand the utilization (demand) of its substitute products in the commercial center (Nghiem, Blakely and Wilson, 2011). Besides, the expanded costs of Butter increment the demand; as well as enhance the demand of its substitute merchandise in the commercial center. Inclinations of Customers: Customers' tastes and inclinations is the other element that generally impacts the demand and also supply side of a product. On the off chance that individuals are attached to Butter then they will just buy Butter rather than its substitutes items. They couldn't care less about costs to purchase items as indicated by their brands, tastes, and inclinations. The darling of Butter will just purchase Butter at any cost (Griffith, OConnell and Smith, 2015). Along these lines, providers of Butter will dependably make accessible Butter for such sorts of clients. As a result, these are the central point that may impact the demand and supply of a product in both positive and negative way. Wage Level: Income level can be measured another main consideration that impacts the demand and supply of a product in the market. An expansion in wage level of individuals will increase the demand of Butter in the market. Additionally, a diminishing in salary level will lessen the interest for Butter in a market. In perspective of that, individuals who procure more will make more interest for Butter in the commercial center. Popularity will prompt a high supply of Butter (Cleanthous, Mackintosh and Anderson, 2010). Along these lines, salary level is a main consideration that affects the demand and supply side of an item. Rivalry: Competition is the most vital variables that influence the demand and supply side of an item in the market. There are part of contenders exist in the market. They try all their conceivable endeavors to fulfill upper hands over the contenders. In addition to this, they give same item to customers at a lower cost. In today's exceedingly aggressive market, clients move toward the firm that offers same product at lower costs in comparison to others (Nghiem, Blakely and Wilson, 2011). In perspective of that, opposition can be viewed as a central point that influences the demand and supply of an item in the commercial center. Conclusion On the premise of the above investigation, it can be inferred that, demand and supply are two noteworthy parts that are identified with the monetary hypothesis. Both these elements have various real effects on each other. Alongside this, there are various elements those may impact the demand and supply of an item or administration in the commercial center. For instance, value, inclinations and tastes of clients, salary level, substitute products' value, rivalry, et cetera are such elements that affect the demand and in addition supply of a product in the market. References Cleanthous, X., Mackintosh, A.M. and Anderson, S. (2010). Spreads in the current Australian market: butter, dairy blends and margarine spreads. Food Australia, 62(10), p.438. Griffith, R., OConnell, M. and Smith, K. (2015). Relative prices, consumer preferences, and the demand for food. Oxford Review of Economics Policy, 31(1), 116-130. Issar, G., Cowan, R.T. and Wegener, M. (2003). Success strategies being implemented in fresh milk supply chains. In Proceedings of the 14th International Farm Management Congress, (pp. 528-537). Nghiem, N., Blakely, T. and Wilson, N. (2011). Price Elasticities for Health Economics Modelling of Food Pricing Interventions in Australia and New Zealand. Department of Public Health, pp. 1-51. Rajeshwaran, S., Naik, G. and Dhas, A.C. (2014). Rising Milk PriceA Cause for Concern on Food Security. Available At: https://www.iimb.ernet.in/research/sites/default/files/WP%20No.%20472_1.pdf [Accessed On: 22nd April 2017]

Kosovo Origins, Developments Outcomes

Sample CTel Essay Questions - How to Write Them

Sample CTel Essay Questions - How to Write ThemMost people do not have a clue of what to write about when they want to write sample CTel essay questions. There are many differences between standard essay and sample CTel questions. You do not need to know the difference before you get started writing, but you do need to be familiar with both. Since so many different types of questions are used by employers, it is important that you are familiar with the common ones.Most CTel questions are general in nature. They will cover the main points that can be found in most samples. In addition, they cover some of the more difficult areas. The questions are most often from different topics or subjects.Sample CTel essays focus on topics that are needed by many employers. Since so many are general, you will need to write in a very generic way so that it does not scare off the potential employer.One of the major differences between sample CTel essay questions and regular essays is the ability to w rite in a more professional style. You will find that there are many formal examples for the questions to follow. In addition, you can use examples that come from academic publications, journals, or websites. These will make the essay much more formal, as well as providing you with better results.When you are writing your essay, it is important that you include your skills, experiences, and education. If you do not take the time to list your personal qualities, then the question will be more difficult to answer. It will also be harder to relate your accomplishments to the questions. Since so many writers use samples to fill in the blanks, you will need to consider all these factors in your essay.Most questions will ask you to rewrite the body of your essay after the information is in. In addition, most sample CTel will allow you to create an outline for the information you have written. This will allow you to write your essay in a manner that will make it look more like a profession al essay. The samples often have numerous topics to help you.Sample CTel essays are helpful for those who are trying to increase their employment prospects. They are written in a professional and impressive manner.

Environmental Scan Essays

Environmental Scan Essays Environmental Scan Paper Environmental Scan Paper Struck is an organization that is known throughout the world with over 7,000 stores the relationship that is built with customers and employees are outstanding. Struck specialize in cold and hot coffee and smoothies for the health conscious customer. Some of the factors that can influence Struck internally and externally are competitors, customers. Suppliers, technological, environment, and legislation. According to (e-imports. Com) coffee statistics show that Specialty coffee sales are increasing by per year and account for nearly 8% of the 18 billion dollar U.S. Coffee market with coffee shops set to exceed approximately 50,000 by the end of 2012. The tool that is used for the environment scan is the SOOT analysis. Apple Inc. Is an American corporation that designs and sells consumer software, and personal computers. Apple has been the worlds second largest information company and third largest mobile company. Apple has 394 retail stores in fourteen countries as well as the online store and tunes store making it the second largest publicly traded corporation with an estimated value of 14 billion as of January 2013(mew. Apple. Com). Some of the factors that influenced Apple internally and externally are the engagement an design of the development and marketing of personal computers and the employment of over 32,000 employees that make their business successful. Two Strengths of Struck ; Apple Struck main focus is to provide quality products to their customers this business has grown from 55 stores to now over 1 7,000 stores worldwide. Their contribution to aiding the environment, healthy living drinks and recyclables has given awareness to communities worldwide. Struck is known for superior services and products with leadership as the worlds largest coffee bean seller. Struck has the growth potential that will take them well into the future with their line of products. The number of locations allows Struck to reach a vast of the domestic market as well as the international with quick exposure to be new service. Apple main focus is on research and development of new products for the consumer. The strength of the name of its brand can stand alone in the competitive world giving a robust financial performance with each quarter. Apple is a globalize recognized brand that focuses on high tech quality products like the pod, phone, pad, and the Mac with a large segment of their consumers being from diversified walks of life. With their retail store the revision of products and experiences that catches the eyes of both young and old has given parents and children the resources they need right at their fingertips. With a capitalization in marketing its revenue in 2010 was well over $220 billion with a cutting edge of high definition of their products. Weaknesses of Struck Apple One of the key weaknesses for Struck in the high pricing for their products because of the ingredient pricing of the coffee bean with more than three quarters of their stores located in the united States it is argued that a portfolio is need in other countries to spread business risk. With the reputation of creating and developing new products the vulnerability remains that their innovation may falter over time. With other companies offering coffee and other related services excessive amount of money they spend for the quality of food and products that they sale. Apple weakness has come from two failed products that did not launch a good return the cloud and the Apple TV did not profit well against the competition of Google. If Apple was to make devices that did not always require a USB cord this could change customer retention and sales within the organization. With Steve Job not really getting social and not really giving the notability to the value of this type of networking could burn them in the long- run. Opportunities of Struck Apple Struck opportunities consist of partnerships and global expansions. In 2004, Struck partnered with Hewlett Packard allowing customers to create their own music CD making new products to enter into their retail stores and expand Fair Trade products. Four Placing products and joining with Apple, grocery stores, and other outlet facilities gives Struck the opportunity to expand their services not just to he Struck location, but to other facilities that will use and sell their products. Apple opportunities consist of loyal customers that are willing to experience the new and innovative products that this organization produces. With new products and the way the device works the production of change creates a well-received perception of the products that are offered through Apple. Apple can continue to move into areas that are not well served with standards set for production and quality. Threats of Struck Apple The threats that challenge Struck are other companies developing reduces at a much lower price adding quality coffee to their menu to compete with Struck. With the world changing daily the threat of not knowing if the product of coffee will be around forever. Like any other fad people grow out of it and tend to move on to something new. Because of the specialization of their industry and the dependency on supply factors and pricing this could hurt their business. The Threats that are faced from Apple is the copying of their product. The touchstones is being used with other phones and APS for other smart phones and devices are being developed. With high pricing for the products that Apple sale other companies are giving similar smart phones at a much lower price. According to (NASDAQ:AGOG) Google is moving into Apples space and it has announced that it will move into TV space as well. How do Struck ; Apple create value and sustain competitive advantages? Struck needs to boost up their advertisement approach by heightening their efforts to convince people that their brand is still the best worldwide. According to (unconscionable. Com) McDonalds mocks the overrated Struck. If education is presented to the public about the quality of coffee ND the premium pricing that is being paid customers could have a different opinion about the services they receive and the product from this company. With diversified channels not solely relying on employee-customer relationships, but advertisements through media, video, internet and sales a new strategy could lead this organization back in the right direction. Apple seems to know what the customer wants and what keeps them excited and execute on what they want. Their value is sustained by the product logo that is printed on each product that is created from this organization. This is one of the best competitive advantages that are used in the advertisement industry. The logo according to (Ender, 2004) is not meant for the owner of the product, but for other consumers who want to know how well the product works. With consumers satisfaction rates at the top of the chart Apple has created loyalty and value to their consumers. Five What measurement guidelines is each company using to verify their strategic effectiveness? The measurement guidelines that are used by Struck still remains the same the value of the customer and the relationship between the immunities is greatly valued. In producing social, environmental, and economic measurements local communities benefit from programs that bring awareness to the customer. According to (Schultz) the guide principles are to provide a great work environment and treat each other with respect, to embrace diversity, apply high standards in purchasing and delivering products, and to recognize the profitability to the success of their future. The measurement guidelines that are used by Apple are the loyalty to the consumer. A store that is created specifically for the customers that use their rand and music downloads that is user friendly.